The new £999 iPhone X has hit shelves in more than 50 countries – but what drove fans to line up in the middle of the night for it?
The queue was already 100-strong when Nick Davies arrived at Apple’s flagship UK store at 02:30.
It wasn’t the painfully early start or the night-time cold that people minded. It was the lack of portaloos.
“Everyone is desperately looking for a toilet at 4 or 5 o’clock,” he says.
There were queues outside Apple stores the world over in the early hours of Friday for the launch of the tenth anniversary iPhone.
Apple is predicting that big demand for its most expensive phone to date will help revenue hit a new record high.
There is always fanfare for a new Apple phone – but Brady Daniels, who joined the queue at 06:00 in London, says the “hype is high” for this one.
It’s largely because of the edge-to-edge screen – with no “home” button – and the Face ID, which unlocks the phone with a selfie, he says.
“People have been pretty excited. Now people are getting cold and a little grouchy because the line is moving slower than expected, but people are pretty happy,” he says.
The phones were available to order in the UK from 27 October – but plenty missed out, and so queued up on Friday to be among the first to get their hands on one.